Privacy Policy

We may collect information you provide directly to us, including:

• your name
• email address
• phone number
• location
• account information
• information you provide through forms, surveys, waitlists, applications, or registrations
• communications you send to us
• information you choose to enter into the Peony Care Plan, Peony Companion App, or other Peony tools
• questions, priorities, symptoms, medications, supplements, treatment-related information, health goals, or other health-related information you voluntarily provide
• information you share in community areas, events, educational programs, or interactions with Peony support
• payment and transaction information when you purchase a paid product, service, event, retreat, or program

We may also collect information automatically when you use our website or digital services, including:

• IP address
• browser and device information
• pages viewed
• links clicked
• referral source
• approximate location derived from IP address
• dates and times of visits
• interactions with website features
• cookie and similar technology data

Because Peony supports women navigating breast cancer, some information you choose to provide may relate to your health.

This may include information about your diagnosis, treatment, symptoms, medications, supplements, appointments, priorities, health goals, recovery, or other aspects of your care.

Please provide only information you are comfortable sharing through the service you are using.

Peony is not necessarily a “covered entity” under the Health Insurance Portability and Accountability Act of 1996, commonly known as HIPAA. Information you provide directly to Peony may therefore not be protected by HIPAA in the same way that information held by your physician, hospital, health plan, or another HIPAA-covered organization may be.

Other privacy and consumer-protection laws may still apply to information we collect and maintain.

We may use information we collect to:

• provide and operate Peony services
• deliver requested resources, including the Peony Care Plan
• create and maintain user accounts
• personalize your experience
• help you organize information, questions, priorities, and resources
• provide educational content and support
• communicate with you about services you requested
• send newsletters, updates, educational resources, or promotional communications when you have chosen to receive them
• provide customer support
• administer events, retreats, programs, memberships, applications, or waitlists
• improve our website, products, services, and educational materials
• understand how people use Peony
• develop new features and services
• protect the security and integrity of Peony
• prevent fraud, abuse, or misuse
• comply with legal obligations
• enforce our agreements and policies

Certain Peony services may use artificial intelligence or other automated technologies to help organize information, surface relevant educational resources, prepare questions, summarize information, or support other features.

AI-generated content may be incomplete, inaccurate, or inappropriate for your individual circumstances and should not be relied upon as medical advice or as a substitute for professional judgment.

Where AI features process information you provide, that information may be transmitted to technology providers that support those features, subject to our agreements with those providers and applicable law.

We will describe material AI features and their intended use where appropriate.

We may share information with service providers that help us operate Peony, such as providers of:

• website hosting
• email delivery
• customer relationship management
• form processing
• analytics
• payment processing
• cloud storage
• application infrastructure
• communications
• event registration
• customer support
• security
• artificial intelligence and related technology services

These providers may access information only as necessary to perform services for us, subject to applicable contractual and legal requirements.

We may also disclose information:

• when you ask or authorize us to do so
• to comply with applicable law, regulation, subpoena, court order, or legal process
• to protect the rights, safety, or property of Peony, our users, or others
• in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction

Peony may allow you to connect with practitioners, Integrative Healthcare Advocates, family members, caregivers, or other supporters.

We will not intentionally share your private Care Plan or health-related information with another person simply because they are part of Peony.

Information will be shared when you choose to share it, authorize access, or use a feature designed to transmit information to another person.

Please consider carefully what you choose to share and with whom.

If you participate in a Peony community, discussion, live event, group program, or other interactive feature, information you choose to post or share may be visible to other participants.

Do not post information you want to remain private.

Peony cannot control how other participants may use information you voluntarily make visible to them.

We send promotional or educational emails only as permitted by applicable law and based on the choices you make.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the message.

Transactional or service-related communications, such as delivering a requested Care Plan or sending information about a purchase or registration, may still be sent when necessary.

Peony may use cookies, pixels, local storage, and similar technologies to operate the website, understand site usage, remember preferences, measure performance, and support marketing activities.

You can learn more in our Cookie Policy and adjust available preferences through our Cookie Preferences tool.

We may use analytics services to understand how people use Peony.

If we use advertising or marketing technologies, we will do so in accordance with applicable law and available consent requirements.

We do not sell personal health information to advertisers.

We use administrative, technical, and physical safeguards designed to protect personal information appropriate to the nature of the information we maintain.

No system can guarantee absolute security.

Because Peony may hold sensitive health-related information, we take the protection of that information seriously.

The FTC has specific breach-notification requirements that may apply to certain health apps and personal health record services that are not covered by HIPAA.

We retain information for as long as reasonably necessary to provide our services, comply with legal obligations, resolve disputes, enforce agreements, protect our rights, and meet legitimate business needs.

Retention periods may vary depending on the type of information and the service involved.

Depending on where you live, you may have rights regarding your personal information, which may include the right to:

• request access to personal information we hold about you
• request correction of inaccurate information
• request deletion of certain information
• obtain a copy of certain information
• withdraw consent where processing is based on consent
• opt out of certain targeted advertising, profiling, or data-sharing activities
• appeal certain privacy decisions

To exercise a privacy right, contact us at [PRIVACY EMAIL].

We may need to verify your identity before completing certain requests.

Peony is intended for adults and is not directed to children under 13.

We do not knowingly collect personal information directly from children under 13 through our general services.

If you believe a child has provided personal information to us, contact us at [PRIVACY EMAIL].

Peony may link to websites, products, services, practitioners, or resources operated by third parties.

Their privacy practices are governed by their own policies. Peony is not responsible for the privacy practices of third-party services.

We may update this Privacy Policy from time to time.

When we make material changes, we will update the “Last updated” date and provide additional notice when required by law.

For privacy questions or requests:

Peony / [LEGAL ENTITY NAME]
[MAILING ADDRESS]
[PRIVACY EMAIL]